As the world of social media expands–Instagram is still one of the most popular platforms with over one billion users worldwide. This social media conglomerate offers a huge potential audience for your brand when used and marketed correctly.
Whether you’re a business, entrepreneur, or digital marketer, growing your Instagram account is key to gaining visibility and expanding your reach. If you want to increase your presence on Instagram, or IG for short–there are strategies that can help you get there.
Are you ready to make your Instagram bigger, better, and bolder in 2023? If you’re looking for the best strategies for making a splash on Instagram this year, you’ve come to the right place. Read on for 10 surefire ways to grow your IG following while creating an engaging presence.
Top 10 Strategies to Grow Your IG
- Utilize Hashtags
Leveraging hashtags is essential for increasing your visibility on Instagram. When used correctly, hashtags can add context and description to social posts while increasing their visibility across the platform. This is because hashtags allow people who don’t follow your account the ability to find your posts based on relevant tags.
When using hashtags on Instagram, make sure they’re relevant to the post you’re sharing and appropriate for the target audience you have in mind. It’s best to stick to broad and niche-specific hashtags in your posts that relate to the content you’re sharing. You could also try mixing up popular hashtags with specific ones related to your topic and target audience. This method could help set you apart from competitor accounts.
- Engage With Your Audience
Actively interacting with your followers helps create a sense of community around your profile, which leads to increased engagement and growth. The easiest way to achieve this is by making sure to reply to comments and messages in a timely manner. Be sure to like posts from other accounts related to your target audience and join in on similar conversations whenever possible.
- Be Responsive. Quick and efficient responses when interacting with followers not only makes them feel appreciated but also shows your account as active. This simple tactic creates trust between your brand and users who may be debating on engaging with your profile further. Being prompt allows users easier access to answers regarding your products or services and essentially creates a better customer experience overall.
- Run Giveaways. Giveaways are an easy and effective way of growing an Instagram following–especially when done well. Eligibility requirements for participating in giveaways typically include social interactions from followers or new visitors to your profile. These interactions can include becoming a follower, tagging friends in the comments, liking certain content posts, etc. This encourages users both old and new to participate in the giveaway.
- Incorporate Stories and Reels
Video content is increasing as a social media user preference, as well as providing profiles with greater chances of visibility. Stories and reels are great tools for engaging with followers while also reaching potential new followers. Take advantage of these features by posting regularly to your stories and creating entertaining reels that showcase what you do best.
- Post Video Content. Videos provide a great visual opportunity for brands looking into furthering their reach. Social media consumers enjoy watching video to other types of content because of the variety and entertainment potential they can offer. Videos, such as reels, are also a great tool for highlighting the products and services you offer.
- Use Stories. Stories are an excellent way to share content quickly without cluttering up users’ feeds with too many posts at once. Plus, stories disappear after 24 hours, providing plenty of forgiveness for content that isn’t very successful with your followers. Utilizing stories can help keep current followers engaged while attracting new ones as well—just make sure whatever content you share is interesting and brief enough that people actually want to watch it!
- Create Quality Content
Quality content is essential for any successful social media page. Focus on creating content that is valuable for the viewer and keeps them engaged with your account. This could mean anything from posting eye-catching visuals, helpful tips & tricks, or product reviews/testimonials from customers who have used your services before. Also, try to post consistently so that your followers know what they can expect from you each week or month.
- Use Paid Ads
Paid ads are an effective way of increasing engagement with potential customers who may not have heard about you yet but are interested in similar topics or services as yours. Utilize paid ads strategically by targeting specific demographics such as age range, location, interests etc., so that the right people see them.
- Join Niche Communities
Joining niche communities helps gain exposure while also connecting with other people who share similar interests or goals as you do. Look up relevant groups on Facebook or Reddit where people discuss topics related to what you’re promoting on Instagram.
- Collaborate With Other Accounts
Collaborations can be an effective way of increasing visibility on Instagram while also building relationships with other creators in the industry. Taking the time to build relationships and collaborate with others could lead to fruitful opportunities down the line. The more exposure both parties get from collaborating together the better it is for everyone involved.
- Engage with Other Accounts. One of the best ways to engage with potential followers is by engaging with other accounts in your niche or industry. Take some time each day to comment on other posts or even share them on your own page if relevant. This will show people that you’re actively involved in conversations around topics related to your business and give them an incentive to follow you as well.
- Utilize Influencers. Influencer marketing has become increasingly popular amongst brands trying to grow their online presence quickly & effectively. By partnering up with influencers within similar niches, companies can tap into already established networks allowing themselves access to potential customers much faster than usual methods would allow them.
- Cross-Promote Across Platforms
Cross-promoting across different platforms is a great way of driving traffic to your IG page without putting much effort into it. For example:
- If you have a blog post, link it back from Twitter or YouTube
- Use TikTok’s “Linktree” feature
- Share behind-the-scenes photos on Snapchat
- Promote products through Pinterest boards
- Post stories about events or promotions happening on Facebook
- Email campaigns or ads
There are endless possibilities when it comes to cross promoting your brand across social media platforms–so get creative!
- Analyze Your Insights
Taking time, at least monthly, to analyze insights gives you valuable information about how well certain types of content are performing. IG insights provide you with the days and times that produce higher engagement rates, which demographics respond best, etc. This data can help inform future decisions regarding what type of content should be prioritized, so don’t neglect this step.
- Track Your Progress
Tracking progress allows you see how far or how close you are getting towards meeting your goals each month. This gives perspective into whether specific strategies are working effectively enough or if changes need to be made. Tracking progress can involve anything from keeping tabs on monthly follower counts and views per post, all the way up tracking analytics across all platforms used for promotional activities.
Maximizing Your Instagram in 2023
Growing an audience on social media takes dedication, effort, creativity, and strategy. But if done correctly, it can be incredibly rewarding both personally and professionally! With these 10 strategies under your belt, you now have all the tools necessary for making waves in the world of Instagram this year. So what are you waiting for? Let Kurv help you reach your social media and marketing goals for 2023.