Social media is an excellent way for businesses to connect with potential clients and customers, but also a great way to lose them. As of January 2022, there are nearly 4 billion total social media users across all platforms. Even so, if you’re not careful, your social media presence could quickly become less engaging than a blank screen. To keep your followers coming back for more, try these tips for creating better content.
Small Business Social Media Content Tips
Use Eye-Catching Graphics And Videos
Graphics and videos help you get followers’ attention, highlight your products, and show off your brand. The best way to stand out on social media is to use graphics that people will want to share. While most social media users are busy scrolling through their feeds, they still have time to look at eye-catching images or videos. If you want someone who sees your post on Instagram or Facebook to share it, ensure there’s something visually appealing about it.
Post Timely Content
When your customers and followers are looking for information, you want to be the first one they see. Posting relevant content to current events or holidays can help you generate more engagement with your audience. You can also create posts that tie into a specific event or holiday by sharing inspiring stories about your business or industry or even sharing discounts on products related to the event (for example, if it’s National Coffee Day).
Monitor The Competition
It’s important to know what your competitors are doing. Monitoring the competition will help you determine what you can do better and what they are doing that you might want to try. If a specific type of content performs well on social media, and your company hasn’t tried it yet, then consider giving it a shot! If there is an aspect of social media marketing that is working for your competitors, emulate it. Remember, don’t be afraid to try something new.
Respond To Comments
Not only do you want to respond to questions or complaints, but you should also be proactive in responding to your audiences’ general responses. For example:
- Responding to compliments will make them feel valued as customers, which can help convert them into repeat customers.
- Responding to suggestions is like opening up the floor for feedback (and taking advantage of a great opportunity).
- Responding to concerns shows that you care about their thoughts and are willing to consider their problems.
Be Interactive With Your Followers
Just like responding to comments is important, it’s equally as essential to make your social pages feel open for conversation by:
- Asking questions to get the conversation started.
- Using polls, stickers, emojis, gifs, memes, and videos to encourage engagement from your fans.
Mix It Up
One way to keep your readers engaged is by mixing the types of content you share on social media. You can do this by using a variety of graphics, videos, and text; different colors and fonts; different images; and even different topics or formats (like an infographic).
Social media trends are constantly changing, so remember that what works now may not work the next week or month. Be sure to keep an eye on what’s happening on social media, post timely content to stay on top of trends in your industry, and make sure your posts include eye-catching graphics and videos that will capture your audience’s attention. Monitoring the competition is crucial for staying relevant and ensuring you provide valuable content for followers. You can find out how many followers they have, how often they post new material (and at what time), and which topics interest them most—and then use this information to create more effective social media strategies!
It’s also essential to post interactive content like polls and respond to comments when someone leaves one on a post or photo from your company page; it shows an investment in customer service while fostering customer loyalty — two things every business needs!
This is a great starting point if you’re looking for ways to improve your social media content. We hope these tips have inspired you and helped you think about ways you can make your posts more effective! Remember: it’s not all about hashtags or automated posting times—it’s about making sure that each post has something unique and valuable to say.
Learn more about how the Kurv Agency can help harness social media’s power here.