Instagram is one of the most popular social media networks, with over a billion monthly active users. Many businesses use this platform to grow their brands. However, simply having an Instagram account and posting once in a while isn’t going to cut it. You must keep posting new content on Instagram to engage your audience and build trust in your brand. How do you find ideas for engaging Instagram posts? We’ve compiled this list of seven ways to get started.
Behind-the-scenes content is a great way to show your audience what goes into your Instagram posts. Suppose you’re a blogger, for example. In that case, showing behind the scenes will give us a peek at what goes on in the office and how you put together each post. If you have an online shop, showing off all of your equipment and where everything lives can help the audience understand more about what it takes to run your business.
You can also use behind-the-scenes posts as content ideas for collaborations or product launches. For example: “Our next collaboration with [insert brand] will launch on [date]. Here is a sneak peek at one of our favorite new pieces from them….”
Show your audience what you offer and give them a reason to buy.
Use images of real people using your product or service. If you’re selling t-shirts, show a picture of someone wearing one in a natural environment (e.g., at home or on vacation). If you’re selling virtual reality headsets, take photos at local arcades and amusement parks where they would be used.
Tutorials, or guides to a process, are great ways to teach people new things. They’re also simple enough that anyone can create them—you can use a video tutorial or just text, and you don’t need fancy equipment.
As for what your tutorials will be about, the sky’s the limit! As long as there’s some step-by-step process involved, then chances are someone out there needs help learning about it too.
Tips and tricks are great to show your audience you know what you are talking about. If you have tips and tricks related to your business, it can be an excellent way for people to see that you are knowledgeable about the industry. If some general life hacks could help them in their daily lives, share them.
Tips and tricks can be short or long, depending on how much detail they need. If they need a lot of explanation, creating an extended video with multiple parts might make sense to cover everything in-depth.
Curated content is a great way to share information. If you’re unsure what kind of content your followers on Instagram would like, consider curating it. Here are some ideas:
Share other brands’ content. You can do this by sharing an image or video from another brand and adding a short caption that explains why the post is interesting (e.g., “This article about [topic] was beneficial for me, and I think it will be for our readers too!”).
One of the best ways to get your message out is to run a contest or giveaway. This is especially true if you have something relevant to your business, like a new product line or service just launched. The prize should be affordable and accessible for you to deliver, such as a gift card or voucher.
If someone enters your contest, they are automatically following you, so all their updates will appear in their feed, which means more exposure for yourself.
User-generated content (UGC) is an excellent avenue for you to build your following. The best part? Your followers can help create it! Here are some ways you can promote user-generated content:
Use hashtags in your posts, and ask your followers to do the same. This will help connect individual posts and give them more visibility on the platform.
Instagram is a great way to connect with your audience and grow your business. If you’re struggling with ideas on what to post, try brainstorming some of these seven Instagram content ideas. We hope this will help you find new ways to engage your followers.
Learn more about how the Kurv Agency can help with your social media strategy here.