TikTok is a fun and exciting way to connect with your followers, but it can also take effort to figure out what to post. Here are seven strategies that work well for most businesses if you’re looking for content ideas.
Going behind the scenes is a great way to show off your personality and entertain your audience.
Your customers want to know what it’s like to work at your business. If you’re a restaurant, post pictures of the kitchen and give them a behind-the-scenes look at what goes into making their favorite dish. If you’re an accounting firm, show them how well-organized your processes are.
If you have employees who love what they do for your company, let them share that passion with viewers on TikTok! Give people insight into why they came to work for your company and what makes it unique for them.
As a business, you have the opportunity to show off your latest collection, product, or offering. How is it made? What does it do? How does it benefit the customer? Use any of these ideas to help explain the value of what you offer:
Show how your new product is made with a behind-the-scenes video. This can be especially useful if there are complex steps involved in creating something—like an artisan chocolate bar—or if customers will be able to see their purchase being used by another person (e.g., an owner demonstrating how easy it is to use their new tool).
Create a demo video showing how customers can get the most out of what you sell (e.g., how they can make the best use of your service). This works particularly well for products that require careful assembly or usage instructions (like furniture).
If you’re the type of person who loves to share what they do and how they do it, then this is the channel for you.
Our top tip is to create a routine video that will be relevant to your audience. If you run a beauty brand, make an evening routine video showing your favorite products. Or, if you’re a fitness influencer, show people how to get fit in just 15 minutes with an exercise class on TikTok.
There are so many possibilities when creating these types of videos—make sure it suits whatever niche audience or lifestyle brand you have built up.
There’s nothing more satisfying than watching a skilled artist create beautiful work. You can show the process of your work to help users understand what goes into your products.
For example, a bakery brand could share videos on TikTok of their hard work using hashtags like #bakerlife and #cupcakelove as they complete a catering order.
If you want to create content on TikTok, the best way to get started is by telling your story and sharing your experiences. What have you learned in life? What are some of the lessons you’ve learned after going through certain situations or trying something new?
Share these stories with others through videos on TikTok.
Asking questions is a great way to get your followers involved in the conversation. Questions that are relevant to your audience, easy to answer, and can be used as content on other platforms are ideal.
It’s also essential to make sure the questions you ask are fun and exciting so that people want to answer them.
An easy way to get started is by breaking down something complex into its individual components. For example, you may want to explain how to make fluffy cupcakes versus dense ones.
The key is to make sure that your content is clear and easy-to-understand. This means no jargon or technical terms; instead, it’s better to use simple steps (i.e., “In this video, I’m going to share some tips with you on how to bake the perfect cupcake.”)
There are so many great opportunities to connect with viewers through TikTok content.
TikTok is an excellent platform for sharing your brand and can be an especially powerful tool for connecting with fans. As you can see from the list above, there are so many different types of TikTok videos that you could make to engage your viewers—and we hope this article gave you some ideas about how to start.
Learn more about how the Kurv Agency can help with your social media strategy here.