Social media is a great way to keep in touch with friends and family, but it can also be a fantastic tool for business owners. From sharing photos of your latest product to promoting events and updates, social media offers many benefits for businesses of all types and sizes. But did you know there are also ways to use social media as an advertising platform? In this article, we’ll cover social media advertising and how it can help grow your business without being intrusive.
The Basics Of Social Media Advertising
Social media advertising is a great way to reach your customers where they spend their time. While you can’t dictate what they do, making your brand more visible is possible. Social media marketing allows you to build relationships with customers on a personal level and will enable them to engage with you.
Using social media ads, you can reach new people who have never heard of your product or service. It’s also a good way for businesses with an audience on social media platforms like Facebook and Instagram to reach specific audiences based on their interests and demographics (for example, age). 49% of internet users say they will likely purchase from brands they see advertised on social media.
How To Get Started
To get started, you need to make a few decisions. First, choose which social media platforms you want to advertise on. Then consider your ad formats (text and image ads, video ads), ad types (sponsored posts and hashtags), targeting options (targeting based on interests or geographic location), budget (how much you’re willing to spend), and creative (what kind of visual look).
Once you’ve made all those decisions and set up an account with the social media platform of your choice, it’s time to optimize your campaigns. The first thing we recommend is testing different variations of your creative to see which ones perform best—then use those winners as inspiration for future versions of the same campaign!
Different Types Of Social Media Advertising
There are many different types of social media advertising. Each network has its unique way of showing ads; every kind of ad will impact your audience differently. For example:
- Facebook Ads
- Twitter Ads (Promoted Tweets and Tailored Audience)
- Instagram Ads (Carousel, Video, Canvas Tiles)
- LinkedIn Ads (Sponsored Updates)
You can also buy native ads from news outlets like The New York Times or BuzzFeed News. These ads are designed to blend seamlessly into the content surrounding them on these sites so that readers won’t notice that they’re there! This gives them a much more natural feel because it looks like an article instead of an advertisement. Native marketing is becoming increasingly popular because customers want authentic online information experiences—native advertising provides just that!
The Benefits Of Social Media Advertising
You Can Reach Your Target Audience
When you advertise on social media, you’re targeting a specific audience that is likely to be interested in the products or services you’re selling. This means that when people scroll through their newsfeeds and see your ads, they’ll be more likely to click on them because they’re relevant to their interests.
Social media advertising allows for two-way communication between marketers and consumers. Other forms of advertising like radio or TV commercials are usually one-sided: advertisers have no idea what kind of response they will get from their message until after the ad goes live (if at all). Social media gives marketers a way to measure engagement with their content so they know whether or not it’s resonating with users before deciding whether or not it would make sense financially for them to continue running those ads after the initial campaign is over
Targeting Your Audience
To make the most of your advertising, you need to be able to target the right customers. Here are some ways you can do that:
- Demographics (age, gender, income level)
- Behavior (do they like what you have to offer?)
- Location (where are they based?)
- Device (mobile or desktop)
Advertising on social media can also help you:
- Reach a large audience. With the billions of users on Facebook, Twitter and Instagram—and growing—social media offers an incredibly effective way to get the word out about your product or service.
- Increase engagement with users by providing relevant content that matches their interests or what they’re searching for online at any given time. When someone sees an ad for something they’re interested in purchasing off of Google or Amazon (or another e-commerce site), they’ll likely click through because there is an immediate connection between what was advertised and what they want/need right now!
Now that you’re familiar with the basics of social media advertising and have a few tips for getting started, we wish you luck on your new venture! Remember that even though several different ads are available on social media platforms, the type that works best for your brand will depend on its goals and budget. If you’re looking for advice on which type is right for your goals or want more info about any part of this process, don’t hesitate to contact us.
We look forward to hearing from you soon!
Learn more about how the Kurv Agency can help harness social media’s power here.