How To Plan Your Marketing Needs In The New Year

The beginning of the year is a great time to reflect on your marketing efforts and determine what worked, what didn’t, and what you want to change this year. If you’re looking for tips on planning your marketing needs in January, read on!

How To Plan Your Marketing Needs In 2023

Run Reports

As you do your research, run reports on what’s happening in the industry. Find out who else is doing similar things and how they’re doing it. You can also use this information to gauge people’s interests and where their priorities lie. This can help you determine if your company should be focusing more on one type of marketing or another or if now is the time to start working on a new angle altogether.

Set SMART Goals

SMART goals are a great way to keep yourself on track and ensure that your marketing strategy is going in the right direction. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Your goals should be:

  • Specific: What specifically do you want to accomplish?
  • Measurable: How will you know if you’ve accomplished it or not?
  • Achievable: Is your goal realistic, given all the resources available? Does it take into account any limitations (e.g., time constraints)?
  • Relevant: Is this something that’s important enough for me/my company/our product/etc.? Why am I doing this? In other words…why now?
  • Time-bound: When do I want my goal achieved (and ideally, how far along am I)?

Take Stock Of Your Marketing Collateral

It’s a good idea to take stock of your marketing collateral. This includes your website, social media accounts, email campaigns, and print materials. If you haven’t been doing anything with these in the last year or so (or even more), it may be worth reviewing what you currently have and determining if there are any gaps in your promotional efforts that need to be filled.

If there is something missing that can’t be easily fixed—like an empty Twitter account—then it might be worth considering whether or not this item is really necessary for your business at this point in time.

Create A Content Calendar

Use a calendar app to plan out your content for the year. This will help ensure that you have enough content to meet your goals and keep your audience engaged. Ensure you also have enough resources to create the content first (content creators, editors, marketers). Finally, ensure you can manage all of the pieces effectively by having real-time updates about what’s going on within each piece of information.

Make A Plan For Meeting Goals

Once you’ve decided on your marketing goals, it’s important to plan out how you’ll meet them. In this section, we’ll walk through how to make a plan for how you will achieve your goals.

We recommend using a calendar or spreadsheet to help keep track of all the things on your list. You can also use an app like Trello or Asana if that sounds more convenient for you—or even draw it out on paper if that works better for your brain.

Get Help If You Need It

Even if you have marketing knowledge, getting an outside perspective on your marketing needs can be helpful.  If you have the budget and need help keeping up with the latest trends in digital marketing, hiring someone well-versed in this area could be worth the money spent.

Planning your marketing needs should be done in January to prepare yourself for the year ahead. Planning your marketing needs with an experienced team will ensure that you meet all of your goals and have the best possible return on investment from your marketing budget.

How can I get the most out of my marketing budget?

What are people looking for in terms of products or services like mine this year?

If you want to ensure that you’re investing wisely and getting the most out of every dollar spent, we recommend hiring a professional team to help you plan for success in 2023.


If you’re feeling overwhelmed by all of this, don’t worry! We know it can be stressful to plan out all of these details in one go. That’s why we recommend taking things slow and getting the lay of the land before diving into any marketing plans.

Kurv Agency is a full-service digital marketing agency based in Dallas, Texas. We’re passionate about providing our clients with strategies that help them stand out from the competition and grow their businesses. Learn more about us here.