No, email marketing isn’t dead. Although marketers spend a lot of time working on social media, video, and digital advertising, email marketing remains an essential tool for businesses of all sizes. According to HubSpot, “Email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.” Email marketing is a form of marketing that can make the customers on your email list aware of new offerings and even new content. Your email can be a great way to get the word out about your blog. After all, what’s the point of a blog if no one reads it? Combined with search engine optimization, emails can help drive some serious traffic to your website. See how email marketing can grow your blog today.
Before you think about marketing your blog, make sure you’re creating high-quality blog content. Creating content for the sake of creating content won’t help your business in the long run. Your blog should contain helpful, unique content related to your product and brand. Once you have some evergreen content, you can begin promoting it with email. Email is a powerful way to grow your blog audience if done correctly.
First, consider adding a newsletter call-out button on your website to encourage users to sign up for valuable resources. Additionally, add a simple call-to-action (CTA) on your blog for those interested in reading new posts. This is a great way to convert readers and build out your email list. Finally, advertise your email list on social media or offer discounts for subscribing at check-out or on the service contract. For example, you can have a website pop-up saying, “Subscribe to emails for 15% off of your next purchase.”
Once you build a substantial list, you’ll want to segment your subscribers by topic interest. You can put these interests into buckets based on what blog links each subscriber clicks on, what content offers they download, or what products they buy. For example, suppose a user subscribes to your woodworking company newsletter from a page about DIY home projects. In that case, you may want to show them content about fixing up old furniture or building their own coffee table.
Email marketing can grow your blog, but you must commit to tracking and tweaking. Track email metrics like open rate, i.e., how many people open the email, and click-through rate (CTR), i.e., how many people click the links in the email. These numbers will tell you how relevant the content was to your audience. Once you know how well an email is or isn’t performing, you can tweak it as needed. Try experimenting with send times, subject lines, content, and CTAs (calls to action). Change one thing at a time and see how it affects your open and click rates. Email marketing is all about experimentation, so don’t be afraid to test, test, and test some more.
While the words in your email are important, your design is equally as important. Great content will be ignored if the aesthetic doesn’t pop out. Have you ever read an email that was just plain text? Us either.
Here are some quick style tips for your emails:
- Make the style of the email mimic your blog—add your logo, color scheme and use the same font for consistency
- Ensure the email is optimized for mobile—most users check emails with their phones
- Use descriptive titles and bullet points—make your message and CTAs clear
- Make your content scannable—people won’t read long, drawn-out paragraphs, so break things up
- Use simple graphics that don’t detract from your message—Use fresh modern photography or illustrations that aren’t too busy
- Make your email short and sweet—Keep things to the point
You want people to read your content, whether you’re new to blogging or a seasoned pro. One of the best ways to promote your blog is with email marketing. Get started by crafting content your customers will love, building your email list, segmenting by interests, and optimizing over time.
Make email marketing a breeze with services from Kurv Agency. From idea to execution, we’ll work to craft eye-catching emails that your email list will be excited to receive. You bring the content; we’ll bring the talent and strategy to help you turn emails opened into sales.
Click here to learn more about our offerings.