Dear Kurv Agency clients,
Thank you for placing your trust in our agency this year. We are committed to your marketing success and can’t wait to see your business thrive in the new year. As a reminder, our offices will be closed on the following days:
- Christmas Eve
- Christmas Day
- News Year’s Eve
- News Year’s Day
We hope you have a wonderful holiday season. To help support you during this pivotal shopping season, here are some tips to boost sales on your e-commerce site.
How To Boost Holiday Shopping
The holiday season is upon us, so shoppers are more likely than ever to be out in the market for gifts. And that’s good news for you as an online retailer—but only if those shoppers find their way to your site and complete their purchases there. After all, you don’t want these potential customers going elsewhere because they couldn’t easily find what they were looking for or because their checkout experience was too difficult.
So how can you ensure your business has the best possible chance of increasing its sales during this critical time of year? By boosting its holiday shopping efforts on your website! Read on for our top tips on how to do just that.
Make It Easy For Shoppers To Find Your Deals
There are several ways to ensure your site is easy for shoppers to find and buy from.
Ensure your site’s navigation is clear and intuitive, so people don’t have to hunt for the deals they want.
Make sure every page of your website has a prominent link back to the home page. This will help them find their way around easily, even if they arrive at some pages through search engines or social media links.
If a holiday sale is happening on just one product or category of products, make it easy for shoppers to find those products by highlighting them with discount signs and banners (like we did above).
Give Shoppers A Reason To Return
You want to give your customers a reason to return. Email marketing is one way to stay in touch, and loyalty programs are another. For example, you could have a rewards program for customers who refer their friends and family members.
Another option is offering an incentive for people who sign up for your email newsletter or subscribe to your website’s RSS feed—such as free shipping on their next purchase. The key here is making it easy for customers to contact you with questions or inquiries about the products they’re interested in buying from your site (especially during the holiday season).
Keep The Checkout Process Simple
A simple checkout process is an important factor in increasing holiday sales. Customers want to feel confident that they can complete a purchase without too many steps. To increase conversions, avoid asking for too much information or information that isn’t relevant to the purchase. Your customers will appreciate your streamlined checkout process and be more likely to convert into customers!
Offer A Variety Of Shipping Options
The most important thing is ensuring your shipping options are clearly presented and easy to find. If you have an e-commerce site, the first thing customers will do after they enter the site is looking for the cart icon—and if this button doesn’t lead them where they need to go, they may leave. When a customer clicks on “checkout,” it should be clear what kind of shipping option(s) are available for that item and how much each one costs.
Make Sure Your Site Is Mobile-Friendly
You should also make sure your site is mobile-friendly. A recent study showed that 59% of shoppers use their smartphones to access a retailer’s website and perform price comparisons when they are in the store.
Mobile users expect their sites to load quickly, be easy-to-navigate, and provide an easy way for them to check out and pay for products. So it’s important for you as a retailer to ensure that your site is set up so that all of these needs are met.
Get Social With Your Audience
Social media is a great way to connect with customers, whether you’re using it as a way to promote your deals or answer questions. You can also use social media as a tool for customer service and brand awareness by sharing your story, creating contests, or even answering customer questions on Facebook Live.
Shoppers want a seamless shopping experience this holiday season, so make your website easy to shop and buy from.
Shoppers want to be able to find what they are looking for quickly and easily, no matter where they are. They want to shop from anywhere, on any device. And they want to pay in a way that is easy for them.
We know that holiday shopping can be stressful. But don’t worry! With these tips, you can make your site easier to use and give shoppers a seamless shopping experience. And remember, the more shoppers like your site, the more likely they are to buy from you during this busy time of year—and beyond.
Your website is your digital storefront. Attract and convert your target market with a professional, user-friendly website.
At Kurv Agency, we design beautiful websites built to give you an edge in today’s digital world. Learn more about our website design services here.