If you’ve been on social media for a while now, post regularly, and keep up to date on the latest trends, you may be thinking of optimizing your presence even further. While engaging with your current followers is great, it may not increase your online sales. Social media advertising is a great way to kick things up a notch, but not all platforms are created equal. Did you know that nearly half (48%) of online ads reach the wrong targets? Avoid this fate by reading our advice below. Here are the best social media platforms for advertising.
Best Social Media Platforms For Advertising
Social media advertising is a form of advertising where digital ads are served to users on social media platforms. Social networks utilize user data to serve highly relevant advertisements to targeted audiences.
Facebook (Best Overall)
Facebook has almost 3 billion daily active users, making it one of the most popular social media platforms today. Facebook is one of the first places you should consider advertising because of its large pool of users and highly targeted audiences. While Facebook has users of all ages, users ages 25-34 years represent Facebook’s largest audience.
There are a few ways to utilize Facebook advertising, including:
- To build brand awareness
- To direct traffic to your website
- To boost sales
Instagram (Best For Visual Brands)
Instagram has roughly 1 billion active users worldwide. Instagram is an ideal platform for brands with aesthetically pleasing products or lends themselves to visually interesting outcomes. For example, skincare, clothing, accessories, fitness, haircare, footwear, food, and art products tend to fare the best on this platform.
As Millenials move away from Facebook, it’s ideal for companies to go all-in on Instagram. Millennials are abandoning Facebook at a high rate, with more than 11 million leaving over the last two years. So, if your business and target audience fits both of those characteristics, Instagram advertising might be the best option for you.
LinkedIn (Best For B2B)
As the world’s largest professional network, LinkedIn acts like a worldwide networking party open 24/7, 365 days per year. LinkedIn is ideal for business-to-business (B2B) firms to reach new audiences, with 830 million active users. As advertisements can target users based on their current job role, it’s a powerful match for B2B advertisers hoping to reach professionals in specific industries.
In recent years, LinkedIn has expanded its advertising opportunities to include:
- Sponsored messaging
- Text and dynamic ads
- Lead gen forms
TikTok (Best For Younger Audiences)
TikTok reported 1 billion monthly active users worldwide in 2021. TikTok is a short-form video posting platform that’s been the catalyst for everything from new dance moves to new recipes. This platform holds massive potential for brands that want to reach younger audiences with short attention spans.
The power of TikTok for advertisers lies within its social commerce capabilities which allow companies to post native videos on users’ “For You” feeds. The ads look just like an organic TikTok post. However, users can tap the “Shop Now” button under each advertisement to go to the merchant’s e-commerce site to complete their checkout.
Pinterest (Best For Female Audiences)
Like Instagram, Pinterest is a highly visual platform; however, its audience is heavily female. 60% of Pinterest users are women. Although Pinterest is not as popular as some other social networks, with 433 million monthly active users, for brands that cater to female audiences, this social media site could be a gold mine.
Pinterest has a highly targeted search engine that allows brands to advertise their products by promoting their highest-performing pins. Promoted pins easily blend into the Pinterest boards, and 85% of pinners say they use Pinterest to plan new projects.
Get Expert Help
Social media advertising is one of the most efficient and effective ways for business owners to reach their target audience and turn them into customers. No other advertising avenue can deliver consistent, scalable leads as social advertising.
Kurv Agency is a results-driven digital marketing agency based in Dallas, Texas, specializing in highly-effective marketing strategies. Take advantage of hyper-targeted demographics by working with our social media specialists to attract new customers. Learn more about our social media advertising services here.