Good website design is essential to any marketing strategy. It’s the first thing people see when they Google your company, and it can help form their impression about who you are and what you do. With so many options available, it can be difficult to pin down the perfect design. Here are some tips to help you speed up the process.
Web Design Tips For Small Businesses
Pay Attention To Color
Color is a powerful tool to use in your website design. It can help you convey a message, guide users through the site, and influence their purchasing choices.
When choosing colors for your website, the first thing to consider is who the audience is. If it’s an e-commerce site, make sure the colors are easy to read on different devices and monitor resolutions. If it’s not an e-commerce site, pick colors that represent your brand or product well and are appropriate for what you’re trying to sell or convey.
Get Quality Images
You can use images to help tell your story and engage with your visitors, but only if they’re high quality. You don’t want to use blurry or pixelated photos, so make sure that the photos are from a reputable source.
You should also ensure that the images you use are relevant to the content of the page—a photo of a mountain scene would be appropriate for a travel website but not so much for a dentist’s office.
Your images should also be at least 600 pixels in width, ensuring they look good on both desktop and mobile devices.
Create Easy Navigation
Navigation should be easy to use. Make it obvious where you are, and ensure the style is consistent. Use clear labels and a consistent color scheme so that your users always know what they’re clicking on or hovering over.
Resist The Urge To Add Too Much Text
If you’re writing content for your website, keep it short and sweet. Use short paragraphs, bullet points, and subheadings when appropriate — anything to help break up the text so that it’s easier to read. Take advantage of white space on your site as well; don’t fill every inch with words!
Use short sentences and words wherever possible.
You want to keep things crisp and clear without being overly simple or condescending. Longer sentences can be excellent for conveying complex ideas — just not all at once!
Clean Simple Design Is Good Design
Clean design is more effective, efficient, and easy to understand than a cluttered design. A clean design is also more visually appealing. This can be accomplished by using larger fonts for titles and subheadings and keeping paragraphs short. The combination of these elements allows you to convey your message quickly and efficiently while still providing enough information for visitors to make an informed decision about whether or not they would like what you have to offer.
Clean, simple designs are also more memorable because they are easier on the eyes than busy designs with multiple colors, graphics, and fonts competing for attention.
People remember things that stand out; adding a few well-placed pictures can help ensure that your website stands out from the competition in a positive way!
Consider The Context Of Your Web Page Before Adding Content Or Features
When creating a website, it’s essential to consider the context of your content. Doing so will help you avoid overwhelming your users with too much information, making them scroll endlessly before they find what they are looking for, and other common mistakes that can turn off potential customers and make them leave your site altogether. Instead, focus on ensuring the user has a pleasant experience from start to finish.
Have A Clear Call To Action On Every Page
As we learned earlier, a call to action is anything that prompts an interaction or response from your visitors. In the context of website design, it’s usually a button or link with the primary purpose of encouraging visitors to take some sort of action.
For example, if you’re selling product X on your site and want users to buy it off-site through Amazon (instead of directly through your website), having a prominent “Buy Now” button will help ensure they don’t accidentally forget about this possibility.
Your website is your digital storefront. Attract and convert your target market with a professional, user-friendly website.
At Kurv Agency, we design beautiful websites built to give you an edge in today’s digital world. Learn more about our website design services here.